Primary Logo
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Pacific Waves
Pacific Waves is a fictional scuba diving company based out of San Diego, California. This company offers scuba diving instruction, certifications, and guided tours around our world’s oceans. I worked within Adobe Illustrator to design a logo, along with Adobe InDesign and Photoshop to design collateral. I designed a business card, letterhead, envelope, annual report, and pocket folder. I wanted to give this company a clean, down to earth brand identity so I also chose to incorporate birch paper when creating the collateral in order to give it a natural feel.
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